WEb Design

In the past few years I have gotten the chance to work on a variety of platforms and websites. I have created multiple websites from scratch using Adobe Muse, which is described in more detail below. I populated both Roll-A-Shade's and Automated Motorized Shades websites using a custom CMS created for the company, working with the web developers to add new functionality to the websites. I was a part of Roll-A-Shade's new project to create a new website using Wordpress. I created this website by using the CMS Webflow, showing that I can use multiple CMS platforms.

Developing New Websites

The graphics department at Roll-A-Shade was tasked with creating new website for our exterior products specifically and I lead the team to create it.

• We worked directly with marketing department as well as the CEO to create a logical and easy to navigate informational site.
• The site was created through Muse, an Adobe Creative Suite program
• After the order was established, we presented multiple designs for multiple pages to create a cohesive design.
• Once this was done, we populated the site with the products, fabrics, pictures and any other relevant documents or items.

Roll-A-Shade Exterior Website

The Roll-A-Shade Exterior Website was such a success we were then asked to create a site specifically for the Canada customers.

Roll-A-Shade Canadian Website

Email Campaigns & Social Media

One of the many things required of myself as the manager of the Graphics department at Roll-A-Shade was the creation of web banners for email campaigns and or social media. Due to the nature of our company there are many different campaigns that may be needed. Some campaigns were for attracting new customers while others were to inform current customers of new product and the like.

Some of the campaigns that were created at Roll-A-Shade were seasonal, but also with a focus on new products or some products that we have been noticing a trend in more interest. Email campaigns would also be sent out to announce Roll-A-Shade attendance to upcoming trade shows, so current or potential customers can come visit.

Though Roll-A-Shade did not focus on social media for sales, mostly due to the success in other avenues of marketing campaigns. It was instead used show large or successful jobs that we have done. As well as announcing Trade Shows and booth locations.

As a way to promote what focus a dealership had, whether it was a broad scope of powersports equipment or a more specific brand of motorcycle, we would create an email banner for the client. This banner was then available for use when for emails for potential or current customers and create both an interesting and informative visual.

Targeted Multi-Platform Ads

At PSM Marketing we collaborated with the SEM team to create targeted ads for clients on multiple platforms. This was usually a package of 3-4 ads that would be created for Facebook, their website, Google and Youtube. Sometimes these ads were more general to draw attention to the dealership, while others focused on a specific goal or promotion.

Web Banner Ads

Another type of ad or promotion that was often created at PSM Marketing was web banners. This was specifically for existing customers and I worked with the web development team for this as they would receive requests from the clients. These were often seasonal promotions but sometimes these ads were more focused on a specific goal or promotion.