3D Rendering
Previously the methods to display this products were in pictures or in technical CAD drawings. Both of which definitely have their uses, but for most customers it was difficult to really see what it looks like from either of those.
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The initial push to create 3D versions of the many different parts and systems Roll-A-Shade offers was very complex and time-consuming. But in the end very satisfying as it allowed for so many more options than we had previously.
As the 3D rendering were being used more and more the uses for the renders was growing even more broad. Recreating the shade systems in scenes when we didn't have pictures of that shade system or the shade system in a certain use. It allowed us and the Sales team to fill gaps where we didn't have any real pictures.
4" Link Bracket - Photo
4" Link Bracket - Full Render
4" Link Bracket - Instructions
When I first started the project I wasn't sure the extent of what would be needed, so I decided to render out each part and put together the shade system in the render program. This turned out to be the best move, as the individual parts could be used for training new employees, instructions and schematics, not just for the initial use of the system render.
The step-by step paper instructions were greatly improved with the use of the 3D renders so it was inevitable that this was the next step. It expands the ability for our Project Managers and Sales team to send customers or technicians a step by step moving video showing exactly what needs to be turned or screwed in to install the system. No confusion with a single picture or attempting to explain it over the phone.
Our award-winning booth design at the Greenbuild show in Los Angeles had this looped animation on two video screens for visual storytelling of the Company.
